AC Motors Centrale, the one-stop shop for global mobility brands, is now officially open
AC Motors, one of the Philippines’ largest multi-brand automotive and motorcycle groups, inaugurated the AC Motors Centrale facility in Bonifacio Global City, Taguig last June 28, 2022. Situated on a 3,000-sqm space at 932 28th street corner 9th Avenue—the center of BGC—it showcases AC Motors’ four-wheel marques Honda, Isuzu, Volkswagen, and Kia and its two motorcycle brands KTM and Husqvarna. AC Motors is a portfolio company of AC Industrials (ACI), Ayala Corporation’s holding and investment company for industrial technology, manufacturing, and vehicle distribution and retail interests.
AC Motors Centrale provides a one-stop-shop right at the center of Metro Manila’s commercial district, and manifests the Ayala group’s readiness to move Filipino motorists towards the future of mobility. ACI President and CEO Arthur “Art” Tan said during the program, “AC Industrials’ automobile and motorcycle distribution and retail businesses have been an integral part of the Ayala group for the last 30 years, enabling AC Motors to provide mobility solutions for the Filipino people. AC Motors Centrale showcases the combined strengths and synergies of our automobile and motorcycle portfolio and will play a pivotal role as we enter the next stage of mobility -- electrification. This venue will become a part of our sustainable electric vehicle ecosystem, allowing our customers to comfortably enjoy the EV models which we will soon be introducing.”
The facility highlights not only each brand’s strengths and product rosters, but will also be a showcase for AC Motors’ new ventures. In his special message, AC Motors Automobile Group President Antonio “Toti” Zara III explained, “What sets AC Motors Centrale apart, aside from being able to house all our brands under a single roof, and giving customers the ability to choose the vehicle that best suits their needs from a wide range of models, is that we take this experience to the next level by offering AC Motors’ new used car program, AC Motors Trade+, which opens up a whole new world of enterprise and ownership opportunities for our customers.”
AC Motors Trade+ is an auction-based service for new buyers and existing owners that streamlines the entire process of selling used cars, offering just a five-day turnaround time from inspection, to auction, and payment. Customers would also be able to trade in vehicles from any brand, not just those sold by AC Motors. Powered by an online automotive portal with one of the country’s largest digital audiences, AC Motors is the first dealer group in the Philippines to launch such a used car program.
Emphasis on full customer experience is also one of the main priorities of AC Motors’ motorcycle group by creating solid community engagement campaigns. As shared by AC Motors Motorcycle Group President Andre Angelo “Dino” Santos, “Our commitment to Motorsports is now much more deliberate with our first ever super sport racing series, the RC Cup and our recently launch KTM Riders Academy, an offroad skills training program exclusive to our KTM customers.” Two offroad tracks were built through a partnership with Ayala Land Estates – Vermosa, Cavite and Porac, Pampanga.
To further differentiate itself from other dealer groups, AC Motors offers benefits and membership privileges customers get through the AC Motors Fleet program, Ayala Rewards Circle and the Ayala Enterprise Circle for small and medium enterprises and large corporations.
AC Motors manages one of the most digitized dealer networks, offering seamless digital customer journeys. As a result, as much as 45% of current sales have been coursed through its many online portals. The recently launched online financing application tool and highly digitized processes further enable a transparent and efficient experience for customers.
During the inauguration, guests were given a walk-through of AC Motors Centrale’s facilities showcasing the rosters of each brand.
Isuzu Philippines Corporation President Noboru Murakami delivered his congratulatory and support message to the Ayala group as their dependable partner, including the 12 Isuzu branches in the National Capital Region, Luzon and Visayas. Isuzu BGC Gallery Branch Head Eric Wambangco explained the leading truckmaker’s latest business solution, the Isuzu Truck Rental Program, which highlights the numerous business and practical advantages of renting Isuzu’s reliable and cost-efficient trucks. This includes the elimination of collateral or mortgage fees and maintenance worries, mitigation of asset risks, and flexible end-of-term options for up to seven years. He added that special “aTRUCKtive” deals for the N-Series are also available with the Isuzu Truck Fest program, along with the following options: Free body conversion, insurance, shipping or parts coupons, cash discounts, or low downpayment on leasing.
Honda Cars Philippines President Masahiko Nakamura expressed that the reinvigorated venue showcasing Honda’s world-class vehicles, featuring the elements of its new visual identity and bringing to life Honda’s branding design philosophy, will move visitors to anticipate the joy of experiencing Honda. Honda Cars Makati Inc. (HCMI) Chief Operating Officer Steve Gingco announced the digital innovations designed to improve the efficiency of dealership operations and enhance the customer experience. Gingco also explained that HCMI is the first Honda dealership to employ a video messaging app that enables customers to be updated on the status of their vehicles while being repaired or undergoing preventive maintenance service. In addition, HCMI will pioneer a project wherein a tree would be planted for every Honda car sold. Eventually, this will be implemented in other AC Motors’ automobile brands.
Kia Philippines Motor Corporation President Emmanuel “Manny” Aligada revealed that Kia Philippines would soon be “unboxing” a new model to embody Kia’s advances in technology and innovation. And after over six months since the new Kia Movement was launched locally, half of the dealer network would carry the new identity, continuing the 'Movement That Inspires' ambition by the end of 2022. Iconic Dealership Inc. (IDI) Chief Operating Officer Bob Anthony Palanca, for his part, expressed IDI’s commitment to be a leading dealership in the Kia network by way of targeted customer engagement and footprint expansion.
Automobile Central Enterprise Inc. (Volkswagen Philippines) President Felipe Estrella spearheaded the brand showcase as he laid out plans to further strengthen Volkswagen’s SUV lineup, as shown by the positive market reception of the T-Cross, and to offer special cashback offers and financing schemes on Volkswagen’s German-designed and engineered vehicles to make them even more accessible to many Filipinos. Palanca, who is also the COO of Ayala-owned Volkswagen dealers, announced the kickoff of a limited-time promo, a special auction program on the Santana compact sedan, in connection with the inauguration.
KTM and Husqvarna Showroom
AC Motors Centrale also houses one of Europe’s top motorcycle brands. Known for their go-anywhere prowess and pure street performance, KTM’s flagship store can be found, featuring the latest locally manufactured models and a complete aftersales and service experience. Husqvarna also shares the floor, with models featuring progressive and refined designs with chassis shared with KTM. KTM BGC is the number one dealer for the Orange brand in the country.
AC Motors Centrale is now open to the public from 8 a.m. to 6 p.m. daily. Customers can book their appointments with any of the brands through (02) 8558-5888, or by logging on to acmotors.com.ph. They can also follow the AC Motors Facebook page to get updated with the latest news and promos.